This course is designed to teach students how to price goods and services by providing a framework for understanding pricing strategies and tactics. Topics covered include economic value analysis, price elasticities, price customization, pricing complementary products, pricing in platform markets and anticipating competitive price responses.
Curriculum
- 3 Sections
- 3 Lessons
- 10 Weeks
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- PRICING BEYOND THE 3C’SHello and welcome to today\\\'s lesson. If you\'ve ever wondered what the role of pricing was in business, then today\'s lesson is just what you need. At the end of this lesson, you would have understood: -Why we study pricing, and the popular concept 3 C\\\'s and pricing. -You would also have known the difference between customer-based and competition-based pricing.2
- Pricing Economic Value to the CustomerPricing Economic Value to the Customer Hello, Welcome to today\\\'s class. Today we\\\'ll be addressing the topic Pricing Economic Value to the Customer. By the end of this class, you would have understood: 1.Definition and examples of Economic Value to the Customer. 2.Practical implementation of EVC analysis in a firm. 3.We\\\'ll also be looking at using EVC as a pricing formula, Using EVC as a pricing guideline for new products, and as a pricing diagnostic for existing products. Happy Learning!2
- PRICING AND I.TIn today\'s lecture we\'ll discuss two separate issues.The First is how software platforms can transform Pricing. The second is pricing for software platforms. We\'ll be studying the above within the following content lines. -Pricing and IT Systems. -Great Uses For Price Optimization Software -Some Problems These Systems Have Faced -Case Study:Google Adwords Pricing -AdwordsPricingProcess -LessonstolearnfromGoogle -PricingforSoftwarePlatforms -Two-SidedPlatform -Pricing Strategies In Two-sided platforms -Implementation Of Two-sided platform pricing strategies -Challenges With Two-side platform pricing strategies Let\'s begin!2
